Want to save Tibet? In the meantime, act Timothy Hutton explains how to use Groupon to at least try food from Tibet in Groupon's Super Bowl "Save the Money" ad campaign. At the first scene, it begins with the sad situation in Tibet, which can attract a bunch of attention from the public. Music is as well, making audiences become serious. However, it turns into totally different situation. fun and very commercial scene !

It uses famous people( Elizabeth Hurley / Cuba Gooding Jr ) to make an attention from the public. He is Timothy Hutton, a famous American actor, who explains how to save the money. That means that this ad tries to show the credibility and faith to the audiences. In addition to that, It uses irritation to make so many talks about the ad. It must have made approval or disgusting talks.

Basically, this ad makes a lot of controversy. In the terms of that point, It sticks with people's mind for a long time, making many controversial talks and juicy gossips related to the political issues and the ads. It works well. Even though its successful strategy, It still makes people feel sick of the commercial companies to pursue their benefits. I think Most of people don't care about the situation of some foreign countries. After seeing the ads, some people could have felt deceived. Because it's kind of humiliated. The Groupon's target is not limited. whoever is going to like it , they can try it. The item
it introduced includes restaurant, trips,movie and performance, hair salon, etc.




When it comes to attract concern and attention , these ads are successful. Maybe, the audiences who don't have the different and environmental background or interest won't care about these ads. Even though at first it gives unpleasant impression to the public, the image lasts for a longer time than we expect. that's the point. However, I disagree to these ads.

In those ads, there are shortage of understanding the serious and harsh reality which aren't supposed to treat lightly.